Smalls is the obvious choice.
Unlike our competitors, you'll never find preservatives or artificial flavors and colors in our recipes. It's never too late to start feeding your cat real, natural, fresh food.
Why Smalls is better for your cat.
Fancy Feast | Purina | Friskies | ||
---|---|---|---|---|
Protein | 80%+ | >50% | >50% | >50% |
Human-Grade | Always | No | No | No |
ADDITIVES | Never | Yes | Yes | Yes |
flavors | All natural | artificial | artificial | artificial |
Thinking about ditching kibble for Smalls? It’s a no brainer.

Developed for cats, not profitCats use protein for energy. Not carbs. Which is why our recipes are crafted with more than 80% protein. Kibble manufacturers cut costs by packing their food with unnecessary fillers and carbohydrates.
Superior HydrationCats who exclusively eat kibble are more likely to experience chronic dehydration. Smalls is packed with moisture, ensuring your cat stays hydrated.
MINIMALLY PROCESSEDKibble is created through a cooking process called extrusion, where it’s stripped of its nutrients and coated with artificial flavoring. Smalls is steamed and frozen for optimal freshness. No preservatives or artificial flavors ever.
Here’s what some of our customers had to say.